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Jackson Street Provisions Opens in Downtown Roseburg

7:55 PM · Jul 21, 2021

A new boutique grocery store has opened its doors in downtown Roseburg. Food with a story - that’s what Chad and Denise Northcraft and Chris and Kristine Peterman want to make available for downtown Roseburg and beyond at Jackson Street Provisions. Chad said the original vision for the store at 424 SE Jackson Street was making sure people could connect with where their food came from. “My wife and I are foodies - we love knowing where our food comes from,” Chad said. “Here, you’re going to get on a personal level where you can know the story of your food. There’s a little bit of pride in knowing where all of your food comes from. There’s always a story and we did the story part of it.” The plan was to open in April, but construction delays outside of the owners’ control pushed them back to a soft opening on Friday. They also had a show-and-tell during Graffiti Weekend. “We can’t get open fast enough,” Chad said. “It’s been a pretty good buzz. Everybody that’s come in has been excited and nothing but smiles and can’t wait for us to be fully open. If downtown needs us seven days, we would love to do that. Another thing that’s kind of crazy is we’ve already got a couple resumes from people. I think this has that feel where you know it’s a good vibe store.” The store offers perishable foods like milk and potatoes and bulk foods and supplies like soaps and detergents as well as other fun things like flowers and coffee beans. When you walk into the store, it won’t be products exclusive to Oregon or the Pacific Northwest, but it will be from someone’s local and there will be a story behind it. “We are focusing on small food crafters, small farmers that are dealing in perishables that have a story,” Chad said. “I’m a fifth generation farmer, my kids are the sixth generation. There’s always a story behind stuff like this and we love hearing it, we love seeing it, and we want to be a part of it.” The four friends came up with the idea for the store at a Christmas dinner where they all came to the same vision for a farm-to table store. “It started with a conversation at a Christmas party amongst friends around making a natural farm-to-table store with a kitchen.” Chris Peterman said. “It’s something my wife and I had talked about in the past, but never worked out. It took the right mix of people and desire to get it done. We all just wanted to make it happen, and we’re making it happen.” The two couples took a blank shell of a building and turned it into a functional boutique grocery store in downtown Roseburg. The shelves were still sparsely stocked on Wednesday, but shipments are scheduled and coming. On Friday, Chad said business was nice and steady with people coming in for the soft opening. The front half of the building is the store, but Denise Northcraft plans to sell meal kits called Dinner by Northcraft from a commercial kitchen in the back. The goal is to allow use of the kitchen to other local food crafters. The store will be open Wednesday through Saturday to begin with until demand allows the owners to hire employees.